My IMC Plan

In the spring of my junior year at James Madison University, I worked with a team of classmates to create an Integrated Marketing Communications (IMC) Plan for Rockingham Educational Foundation, Inc. Over the semester, we analyzed the organization's current marketing efforts and developed a strategy to improve outreach, boost community engagement, and support their mission.

This project gave me hands-on experience in collaborative decision-making, campaign planning, and strategic communication. It was a great opportunity to apply what I've learned in the classroom to a real-world nonprofit organization while strengthening my teamwork and marketing skills.

Full IMC Plan

My Resume

Resume PDF

I’m currently a Marketing student at James Madison University with a concentration in digital marketing, driven by a passion for creativity, communication, and organization. My experience includes a paid internship at Array Digital, where I created engaging social content for executive leadership, and a role as Partnership Coordinator at SqwireLife, facilitating high-level communication between executives and strategic partners. At Opus Wealth Strategies, I supported executive operations and information organization. These roles have sharpened my skills in marketing, leadership, and collaboration in fast-paced environments. I’m excited to keep growing in the marketing field and contribute to meaningful, creative work.

What The Future Holds

My next big chapter is just around the corner—graduating and making the move to Richmond, VA! As I prepare for this exciting transition, I’m actively looking for marketing positions in Richmond and the surrounding areas. I'm especially drawn to roles that blend creativity, strategy, and storytelling, and I’m open to opportunities where I can grow, contribute, and be part of something meaningful.

Moving to a new city is always a big step, but I’m genuinely looking forward to exploring everything Richmond has to offer, its energy, its community, and its creativity. I can’t wait to make it my home and see what’s next.

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